Marketing Strategy of Chinese Smartphone Brands – A Case Study of Xiaomi
碩士 === 國立清華大學 === 經營管理碩士在職專班 === 103 === In 2007, Apple launched the first generation of “I-Phone”, and there were thousands of Apple Fans in US queued for buying in front of the Apple Store and AT&T for days, even some of the media called it “Jesus Phone”. Apple not only raised the fanaticism o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/y9at4v |