How to evaluate brand experience through APPs aesthetics design and personality traits
碩士 === 國立清華大學 === 科技管理研究所 === 103 === In the recent years, APPs (mobile applications) have been a new channel for brand marketing since the rise of the internet and various mobile devices. As previous research, customers’ personality traits play a crucial role on targeting market, and aesthetics is...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44112844456957820887 |