Twitter turns heads in Japan! The Effects of Relational Mobility, Anonymity and the Intention of Sharing Information on Japanese Twitter Users.

• Main Authors: Chieh-yu Lee, 李婕瑜
• Other Authors: Shao-Jung Wang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/6yu5g9

碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === Titter is the most prevalent social media in Japan and Japanese is the second most used language on Twitter. In order to look into the intense Twitter usage and high self-disclosure on Twitter in Japan, this study explores the Twitter environment to comprehend its anonymity function and abundant information. This study furthers such investigation by expanding Relational Mobility theory and examining their correlations with self-disclosure to delve into Japanese Twitter users’ self-disclosure level. Furthermore, this study explores the international awareness of users, which was neglected in previous social networking researches, to understand the role of users’ international awareness on Twitter users’ behavior. After exploring the correlations between the level of self-disclosure and three factors(Relational Mobility, anonymity and the intention of sharing information), this study examines the commitment between users and the usage on Twitter. A pilot was conducted before the official research in order to select the questionnaire items. Using a general population sample (N=335), the study reveals relational mobility and the intention of sharing information influencing the degree which individuals self-disclose on Twitter. This result also found self-disclosure influence the level of commitment and commitment can influence usage.