The Effect of Need for Uniqueness on Consumers'' Intention of Word-of-Mouth
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === This study was designed to investigate psychological dilemma for who with a high need for uniqueness wants to show off, but also fear of being imitative and unique disappears, and it leads to different intentions on word of mouth. The studies also explore the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/he6g77 |