| Summary: | 碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === The study mainly focuses on exploring the behavior and reaction of Facebook users encountering invasion of privacy via analyzing Amarican and European Union (EU) privacy law and regulation and analyzing the shortcomings of privacy regulation by contextual integrity theory of privacy. Comparative jurisprudence was used as the research method in the study. We examined the meaning and applicability of American and EU privacy regulation from the perspective of comparative jurisprudence. Furthermore, the commonality and difference between the privacy regulation of Taiwan and America and EU are investigated to explore the weakness and strength of ours. Existing literatures rarely stuided the applicability of applying law to social media and the range of reasonable user expectation of privacy on social media. The reason of that could be that the privacy status of the personal information on Facebook, e.g. public or private, is unclear. Therefore, the current regulation cannot properly secure privacy of Facebook users. The study aims to make up for the shortcomings of the current regulations/law through investigating American and EU privacy regulations as well as analyzing both domestic and international privacy law by contextual integrity theory in order to address the privacy dilemma involved between Facebook users. It is expected that the result of the study can provide valuable guidance and suggestion for the future amendment and legislation of the privacy law for social media users.
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