A Study of On-Line to Off-line Marketing Strategy for Chinese Tourists’ Consumption in Taiwan – A Case of UnionPay
碩士 === 國立中山大學 === 高階經營碩士班 === 103 === China tourists to Taiwan are accounted for up to 50 percent of total tourists to Taiwan. At the same time, backpack travel is a new tourism pattern. Compare to traditional group travel, tourists have more consumption autonomy. These new type travelers are willin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f6k36p |