The Effect of Offline Stores on Consumer’s Purchase Intention in O2O Business Models
碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === In recent years, Online to Offline (O2O) business models have attracted a lot of attention. In past studies, many scholars have studied the role of online stores or the retailing channels , and not many have focused on the effect of offline physical stores. F...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73323106175135154336 |