An Experiential Marketing Involving 3D Hologram in Food Business

• Main Authors: Wen Yueh, 岳彣
• Other Authors: Feng-Yang Kuo
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/67710189683711912072

碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === Nowadays technology has improved rapidly. People can’t be satisfied with things that are only in two dimensions, thus we start to develop 3D technology and more advanced skills. On the other hand, as the economic conditions are rising, people start to pursue a better substantial life as well. Food business is not only a physiological need to satisfy anymore, but also cover all the levels in Maslow’s hierarchy of needs. This research had cooperated with a sushi restaurant (幕府壽司). We held an experiential activity using experiential marketing concept to have interaction with the customers. The researcher tried to combine 3D Hologram with the food business, and involved user center design in the whole process. For the purpose of reaching our marketing goals and satisfying the needs of the customers.