Factors Affecting Crowdfunding Outcomes: A Case Study of Kickstarter

• Main Authors: Yi-chun Liu, 劉怡君
• Other Authors: Hsiang-Chu Lai
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/3ye69v

碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === Crowdfunding is growing up as an alternative way of raising funds in recent years. It allows new entrepreneurs to solicit financial support from the crowd on the Internet. In this paper, we analyze data from Kickstarter, one of the famous crowdfunding platforms in the USA, seeking to figure out influential factors affecting fundraising outcomes including project success and funding level. We extend former research and take new factors into consideration. Analysis results based on 32,177 projects initiated in the USA and held between May 2009 and 2014 indicate that fundraising goal, duration, positively emotional words in description have negative effects on project outcomes. Urban income, title length, previous projects count launched by the same creator and competing projects count initiated in the same type are positively associated with the outcomes. Further, it is also shown that more urban income or previous project count launched by the same creator are more likely to be overfunded. Additionally, our findings also have evidences of the notable influences of type, region as well as the interaction effects between type and urban development. These results provide insights into the influences of factors on project consequences, and give fundraisers some advice on fundraising.