Understanding Facebook Commerce Customer Experience

碩士 === 國立中山大學 === 國際經營管理碩士學程 === 103 === Commerce on Facebook is constantly getting popular in the age of high social media penetration. Besides being fans of well-known brands, consumers already get used to be part of various shopping groups on Facebook. However, there is little research has been d...

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Bibliographic Details
Main Authors: Anna Kiseleva, 柯安娜
Other Authors: Bih-Shiaw Jaw
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/ztfwzp

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