Does the salience of customer satisfaction intensify negativity effect?
碩士 === 國立中山大學 === 財務管理學系研究所 === 103 === Past literature confirmed that people tend to react more drastically to negative news relative to positive ones. The “negativity effect” is also found in security market: when negative news announced, investors’ stock selling decisions lead to significant decl...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b64n5y |