The Influence of Virtual Community on Marketing Mix

碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === According to the rise of WEB 2.0, it made different regions’ people who have the same demand or interest to form a common group, jointed issued content and established a community environment. A wide range of communities were mushroomed, and thus gradually cha...

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Bibliographic Details
Main Authors: Wei-Ju Chen, 陳韋如
Other Authors: Chi-Cheng Wu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/26410664855769082304

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