The Influence of Virtual Community on Marketing Mix
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === According to the rise of WEB 2.0, it made different regions’ people who have the same demand or interest to form a common group, jointed issued content and established a community environment. A wide range of communities were mushroomed, and thus gradually cha...
Main Authors: | Wei-Ju Chen, 陳韋如 |
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Other Authors: | Chi-Cheng Wu |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/26410664855769082304 |
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