The Impacts of Social Commerce Design Model on Purchase Intention-A Case of Facebook President Starbucks Fan Page
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === The social media marketing has been considered as important marketing strategies for enterprises in recent years. Facebook has been announced that the number of active Facebook users in Taiwan reached 15 million per month in the 2013, representing a roughly 65...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/586j9j |