Adapted Hotelling Model for Differentiation Strategiesin Marketing Campaigns
博士 === 國立中山大學 === 企業管理學系研究所 === 103 === To cope with the increasing variety and complexity of marketing campaigns, we relax two major assumptions in the classical Hotelling model - low differentiation and universal transportation cost. With these adaptation, we extend the application of Hotelling mo...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/68080638763181771096 |