| Summary: | 碩士 === 國立屏東科技大學 === 熱帶農業暨國際合作系 === 103 === With the development of global information technology, electronic commerce has become an integral part of the market economy (Tao &; Zhao, 2012). Agriculture products are the commodity of our daily life, consumers used to purchase these staples in the local market or the cradle of fresh products. Thanks to the high technology, nowadays consumer may purchase fresh products from farm in far distance through internet. Hence, this study aims at fresh agricultural product websites in Taiwan, using IE10 randomly select 102 websites as effective research samples. According to the products divided into four types: vegetable and fruit, meat, seafood, and comprehensive products. Through four virtual spaces of ICDT model, examining the framework of websites and evaluating the content and function differences of four website types. Content analysis was applied to understand the website construction and management model, furthermore, ANOVA was adapted to analysis the relation between different types of fresh agricultural product websites. The result shows that differences exist in virtual message space, virtual communication space, and virtual transaction space. Consequently, the comprehensive product type of fresh agricultural product websites provides integral function.
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