Visual Images Analysis of Paiwan Ancient Pot Symbols Applied to Fashion Fabric Pattern Design

• Main Authors: Lin, Wen-Jiun, 林玟君
• Other Authors: Lai, Sang-Song
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/64223352867811101969

碩士 === 國立屏東科技大學 === 時尚設計與管理系所 === 103 === 　　In recent years, the rise of cultural and creative industries, it have been a trend that clothing products combined indigenous cultural elements. Product has a culture story more obtain consumers favorite. However, currently on the market is less applying Taiwan indigenous culture elements to the popular fabric. Therefore, this study attempts to design the image of indigenous culture with Taiwanese characteristics–Paiwan Ancient Pot Symbols as the theme, fetch its qinadaqadavan, pinaru qiljas, vinalingaljavan, kinalavikavan tineveljan na vecik and singising tineveljan na vecik in five different pattern as the creative element, transformation design 20 models popular fabric. Take Kansei engineering as a foundation and precede Image Analysis, probing into image cognition and preferences in difference background respondents and find out consumers' perception Paiwan cultural transformation of New Images. Wish this study can provide the fabric designer creation as a reference, but also the Paiwan culture for more applications. 　　The research methods shows that by using method of semantic differential, for four ethnic groups, including students of Design Department, creative workers of indigenous cultural, apparel industry and general consumers, according to the proportion of group questionnaires, total collected 400 valid questionnaires. The results showed that (1)Main affected by respondents to popular fabric image perceptions are visual intensity and psychological sense. (2)Images of gender differences in cognition: Images of fabric patterns of men for oriented toward fantasy, while women are oriented toward real; Image Cognition in racial differences: Indigenous identity who tend to simplicity, emotional and fantasy, non-Indigenous are more complicated, rational and real; In the vocational group of all sample: the students of Design Department, creative workers of indigenous cultural and apparel industry in perception of imagery fabric patterns are more than general consumer. (3)Consumer preferences high quality, interesting, fashionable, younger, variability, abstract and more female imagery of popular fabrics.