The Impacts of Country-of-Origin and Brand Image on Perceived Automobile Quality of Taiwan Customers
碩士 === 國立屏東科技大學 === 企業管理系所 === 103 === For the automobile industry, moving the production to a developing country can help to reduce costs. However, it may also lower the consumers’ perception of automobile quality. Exiting studies confirm that the brand image and the COO image are the key factors t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71556232833538034947 |