An Examination of the Relationship among Service Innovation, Brand Image, Attitude, Satisfaction and Loyalty –Using Taxi Industry as an Example

碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 103 === Opening the free exercise of mainland tourists in 2008, Taiwan's tourism industry, is to accelerate the development of breakthrough point in the renowned tourist attractions or tourist areas will begin to find traces of mainland tourists, the free exer...

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Bibliographic Details
Main Authors: HUNG, YA-JOU, 洪雅柔
Other Authors: KUO, KUAN-CHANG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/rmwbxb