The Challenge of Concurrent OBM Business and OEM Firms

• Main Authors: Cai, ming-zhen, 蔡明眞
• Other Authors: Chan, kuei-hsu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/49414312490738110105

碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 103 === Because price competition Taiwan OEM firms faced China, many OEM firms transformation the OBM choose. How to respond to management? Challenges however in the transition process, will face many. Part of the challenge in the interior, might involve staff mobility or new department, recruiting professionals, OEM firms in the transformation of OBM business often need to organizational adjustment. Should strengthen staff understand transformation strategy to build consensus of OBM business firms, as soon as possible to make staff to adapt to new business models, follow the company growth and professional learning. With customer fulfillment when a resource conflict as a priority, in the OEM and brand resource both sides allocation OEM firms should be properly planned. To master the ability of competition in product markets need time to accumulate / training necessary, OBM transformation will face resources capacity gaps. Part of the challenge in the external, marketing manner than the OEM stages take different, when the transformation OBM the market expansion, Shall cumulative and long time management. When the competitors hampered new brand into the market, differential advantage must seek belong own, win market to innovative products. Than previously face environment more difficult to seizing OEM business of concurrent OBM, market information may by with customers or distributors of to face the market in the changes. The market also to segment and OEM customers, Mutual agreement both sides if reach a consensus, or customer access avoid, market conflict can reduce. Resource sharing can be OEM and brand, mutually enhance the ability, the exchange of market information and product knowledge to play a synergy. Leaders insist the faith positive commitment depends on the transformation process, a breakthrough challenges led the organization together learning.