The Influence of Integrated Marketing Communication and Experiential Marketing on Perceived Quality and Brand Association
碩士 === 國立屏東大學 === 企業管理學系碩士班 === 103 === The study investigated the influence of integrated marketing communication and experiential marketing on perceived quality and brand association. It aims to understand whether firms could improve brand equity by pursuing experiential marketing. The research al...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49467286833354784195 |