The influenced factors of energy saving and carbon reduction behaviors for Taiwan's people

• Main Authors: Hsu Ching Yeh, 徐敬業
• Other Authors: Yeong-Ching Lin
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/zp3829

碩士 === 國立澎湖科技大學 === 服務業經營管理研究所碩士在職專班 === 103 === Due to the depletion of traditional energy resources and climate change caused by global warming, “Carbon reduction” has become a main policy option in globe. If we don’t solve this problem, it will not only affect future development but also make our nation suffer pressure and impact from international. This paper is based on the theory of planned behavior, social cognitive theory, and includes environmental concern, environmental value, media influence, social norms, self-monitoring, self-image, and habit as extension items to discuss factors that affect people’s carbon reduction behaviors. In consideration of that, cluster sampling and convenience sampling is applied to survey attitudes of citizens aged 20 and older population, by using self-designed method of “Taiwan people carbon reduction behavior influential factors of questionnaire”. A total of 1,800 questionnaires distributed, 1,698 recovered, the recovery rate was 94.3%, excluding invalid questionnaires 201 copies, a total of 1,497 valid questionnaires, the effective response rate 83.1%. The result finds that the main way people get knowledge of carbon reduction is the Internet and mass media; environmental concern, environmental values will affect behavioral intentions significantly and positively by attitude, media influence, Social norms will affect behavioral intentions significantly and positively by subjective norm, Self-monitoring, self-image and habits have positive control on the behavior through perceived behavioral intentions; Behavioral intentions of reducing carbon emissions significantly and positively affect carbon reduction behavior. Finally, on the basis of the findings above, some suggestions were offered to the government authorities concerned.