The Research of Factors about Consumers' Behavioral Intentions of Members in Swimming Pool

• Main Authors: Liu, Chi-Chu, 劉繼舉
• Other Authors: Hsu, Yueng-Yi
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/61049609020723113767

碩士 === 南開科技大學 === 休閒事業管理研究所 === 103 === The purposes of the research were: 1. To understand the factors about consumers' behavioral intentions of members in swimming pool. 2. To compare different background between consumers' relevant factors. 3. To analyze consumers' attitude during participation, subjective scope, and prediction of perceived behavioral control in images behavior. Took membership consumers in indoor heated pool in Nantou County as subjects and used convenience sampling to collect information. Used form of membership consumers' participation attitude in heated pool, scale of subjective norm and scale of perceived behavioral control as tools. Used Descriptive Statistics, Independent Sample t Test, One-Way ANOVA and Stepwise Regression to analyze the data. The research concluded that: 1. In behavioral intention related factors, there were attitude towards and emotion factors, main groups and sub-groups factors in subjective norms, perceived behavioral control facilities and self-efficacy factor. 2. There are part differences in membership consumer behavior intention, attitude, subjective norm and perceived behavioral control due to different background variables. 3. Membership consumers' participation attitude, subjective norm and perceived behavioral control could be effective predicted. The research gave some applications and suggestions according to the study.