| Summary: | 碩士 === 南開科技大學 === 車輛與機電產業研究所 === 103 === This paper of research is the development of Taiwanese tire industries. It changes as Taiwan’s economy progressing. To deeper the research, the analysis of customer preference for tire brands and categories in Taiwan, which will spread in two types, one is particularly for small and medium sizes tire and the other will be large size. This paper use questionnaire as well as collect the information with speaking to where have relative jobs for my research.
The types of cars has been various since the car industry boosting. Consequently, the tire is developed as well. There are more choices can be selected, tire sizes, brands and manufacture methods. Thus, in order to understand the progress of the tire industry, this paper would only target in Taiwanese tire brands and local market, and use the questionnaire to anaylse the Taiwan’s tire market.
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