| Summary: | 博士 === 國立高雄師範大學 === 工業設計學系-文化創意學程 === 103 === ABSTRACT
Based on the current paper cassette type exists, is through the printing process or special treatment over non-green packaging, handling bright light on the above film, gilt embossed matting effects, etc., has made gift packaging can not be recycled or other multi-functional role in the realization. Plus a variety of factors, such as consumer buying psychology; competing operators marketing planning; considerations of brand positioning; costs of materials selection and emotional appeals holidays in gift boxes in packaging will affect the design and planning and the sale of transcripts.
Therefore, the idea of converting a logical thinking, now that the holidays must be gifts "business dealings or as the Mid-Autumn festival needed", there is a budget "from low to high-end gift, cost estimates according to the level of pay for "When the contents are homogeneous consistency price of commodities" moon cake, XO sauce, tea and other universal gift ", and are optional gift from upscale hotel style" customer groups based Blue Ocean, the hotel brand image positioning, consumer psychology "So call gift packaging factors as whether the appeal said only function again recycled, as well as the use of gift packaging material considerations it. Therefore, further thinking, now that sell high-end gift is, of course, paper packaging materials with leather, fabric come cheap, not to mention the use of wood materials. Degree plus recycling and reuse on wood packaging material also far better than the other three leather, cloth, paper use it. Therefore, the use of materials on this thesis is focused on the formation of wood packaging design patterns of gift boxes.
Results: First, as a starting point to multi-functional design concepts understandable to the user to take recyclable wooden gift box concept of environmental protection. Second, designers can follow when designing wooden gift box packaging design model development element by element more through ingenuity wonderful structure redesign the market demand for versatile and practical gift packaging. Third, thereby constructing wooden packaging boxes design patterns, gradually dilute extract of the current holiday gifts, while another can evoke a surprise highlight of care, can be injected into a memorable beautiful things.
Keywords: design patterns, core requirements, wooden packaging boxes
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