| Summary: | 碩士 === 國立高雄師範大學 === 工業設計學系-文化創意學程 === 103 === Exploring the Attractive Attributes of the Yu-Ho Beef Tourism Factory from Experience viewpoints
Graduate : Hsin-Hung Chang Advisor : Dr. Yen-Yu Kang
ABSTRACT
With the advancement of time and social changes, the customers have more freedom to choose in terms of the products they intend to purchase. What they choose is no longer the product itself. Instead, they are paying more attention to the spiritual affection. For business operators, how to build a better consuming environment to satisfy customers’ affection becomes an imperative goal and guideline. Recently, the traditional manufacture plants in Taiwan, facing the competitions coming from the countries in Southeastern Asia, are losing their strengths. In order to change and grow, the Industrial Development Bureau (Ministry of Economic Affairs) consulted the experiences abroad. After 2003, the Bureau implemented “the project of assisting the manufacturing industry to develop tourism leisure industry” and “the project of assisting the local industries for innovation and transitional development,” subsequently assisting the traditional manufacture industries to become the tourism factory of new generation. Due to the factors mentioned above, the research focuses mainly on helping the operators understand what are the consuming environment and attractive factors that the customers provide for the operators from the perspective of experience, and then raising further suggestions. Thus, the research, first of all, collects related data from the literature review methodology, and then interviews seven persons of industrial high involvement according to EGM (i.e. Evaluation Grid Method), including management facilitators as well as assistant experts of tourism factories. The 34 concrete factors, 40 abstract attractive factors, and five primary attractive factors—service model, aura, design of the field, product content, and leisure entertainment—were used as references of the questionnaire. Then through the questionnaire, the research sample expands to 235. SPSS Statistics was used to compare the means for further analysis and verification in order to understand the differences of customers’ attractive factors in terms of gender (male and female) and ages. This will provide a reference for the operators to manage and plan their tourist factories.
Keywords: Tourist factory、Beef processing、Evaluation Grid Method
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