New Product Strategy and Knowledge Development: a Task Domain Perspective

碩士 === 國立高雄師範大學 === 事業經營系 === 103 === The purpose of knowledge work is to the implement the organization task that found in many knowledge management researches in the past, but there are more studies about organization taskand knowledge management recently. Knowledge work becomes more popular in h...

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Bibliographic Details
Main Author: 李曉容
Other Authors: 譚大純
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/62905526523220221521
Description
Summary:碩士 === 國立高雄師範大學 === 事業經營系 === 103 === The purpose of knowledge work is to the implement the organization task that found in many knowledge management researches in the past, but there are more studies about organization taskand knowledge management recently. Knowledge work becomes more popular in highly competitive market, organizations need to continuous development and expand their knowledge to respond the volatile market. Thus, based on Becerra-Fernandez and Sabherwal’s (2001) task domains, this study decides to link issues of organizational task domains upon knowledge development orientation, with the major business strategy of Taiwan’s industry and new product development. After literature review, this study infers that new product development strategy affects knowledge development orientation via task domains as a mediating role. This study develops 10 hypotheses. The framework of the study is consisted of following constructs: (1) new product development strategy (including newness, reliability, productivity, compatibility, ease of use, uniqueness, and functionality). (2) task domains (including task focus and task breadth). (3) knowledge development orientation (including knowledge deepening, knowledge expansion, and knowledge convergence). This study employs survey research method and sample the list of enterprises from Taiwan individual industrial unions and Ministry of Economic Affairs. A total of 600 questionnaires by mailing were collected 124 valid questionnaires. The effective response rate was 20.7%, and then the valid questionnaires are tested by multivariate methods to test the hypotheses. The results show that a considerable degree of 10 hypotheses are derived for support or partial support. It shows new product development strategy affects organization task domains definitely, and thus it also affects knowledge development activities. The empirical results indicate that new product development strategy has positive effect on task domain and knowledge development. Therefore, we can clarify that knowledge deepening is a necessary factor for new product development strategy.