Country-of-origin Affect the Purchase Intention of Face Mask Products Made in Taiwan-Using Impulse Purchasing as a Moderator

碩士 === 國立高雄師範大學 === 事業經營學系 === 104 === Taiwan’s skin care products are famous, many foreigners traveling in Taiwan must buy skin care products, made in Taiwan, being presents. Especially, the cheap and useful face mask products in chain pharmacies is the most famous present, for example, For Beloved...

Full description

Bibliographic Details
Main Authors: WU,SHUN-WEN, 吳舜文
Other Authors: Jung-Tang Hsueh
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/d4sa98