A Study on the Antecedents and Consequences of watching online gaming streams
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === In recent years, due to the improvement of internet speed and the rise of entertainment, watching stream is a newly born activity. Through literature review, in this study, we try to figure out the critical factors which caused viewers to re-patronize.. I...
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05256584923976934877 |
| Summary: | 碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === In recent years, due to the improvement of internet speed and the rise of entertainment, watching stream is a newly born activity. Through literature review, in this study, we try to figure out the critical factors which caused viewers to re-patronize..
In this study, we use convenient sampling method to collect the data. We totally collect 213 valid questionnaires. Structural Equation Modeling (SEM) was apply to test the research hypotheses.
In this incidents, findings are summarized as follows：
1.Knowledge motivation will not trigger flow
2.Knowledge motivation will cause viewers’re-patronize intention
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