A Comparison of Customer Loyalty in Online versus Offline Banking
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === As the commercial utilization of the Internet is continually being developed the popularity of Self-Service Technologies brought the online banking up and provides another model and a potential market for the banking industry. This research compares onlin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78247010364780068415 |