Exploring the Intention of Participating Professional Virtual Communities Based on Commitment Perspective

• Main Authors: Ruo-Hua Wang, 王若華
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/36710057140994740672

碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 103 === Online virtual communities are knowledge-sharing platforms with limitations of space and time. However, what is the reason that the members of a virtual community are willing to contribute their knowledge but they even do not know one another? And why members are willing to stay on the same virtual community? Based on the Social Exchange theory and the Theory of Planned Behavior, we discussed why users are willing to participate in online virtual communities by subjective commitment in this research. Different from those past researched that discussed the social interactions of online virtual communities, we aimed at professional knowledge communities in this research. Some results were discussed—(1) the subjective values of members affect their willing to participate in virtual communities; (2) the factor, affective commitment of subjective values is strongly significantly affected; (3) both online presentation self-efficacy and social identity factors significantly affected their subjective values, and furthermore their willing to participate in virtual communities are also affected. Finally, the contributions of this research are addressed.