Using social network theory to investigate users'' content contribution on online community

• Main Authors: Ya-Ting Hsu, 許雅婷
• Other Authors: Meng-Hsiang Hsu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/73390440310736454490

碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 103 === In recent years, many sites have a wide range of community development is that people are an integral part of everyday life, and people can pass through social media, share, publish messages, and will contribute out of the self-made content, and continuing contribution to the successful path of the rise in the Internet world, when the situation like this heard. However, current research theories contributed quite rare for the content, therefore, the present study was to investigate the contribution of the community in the case of members of the site content, combined with the social network of central motivation for the user, the density of social networks, social network effects theory analysis. This study used questionnaires to various well-known social networking site to distribute them, and ultimately recovered a total of 303 valid questionnaires, and through statistical software Smart PLS equation model of the structure to verify this research model. Under the hypothesis verification, results of this study found that: (1) User motivation and social networks and social center of the network density, is having a positive impact. (2) The benefits of social networks affect social network density and centrality, and has a significant nature. (3) Social network centrality, density, and efficiency will have a positive impact, in addition to social network density and efficiency is the impact of having a significant nature. Finally, according to the findings of this study, suggest that the management of academic and practical implications on the follow-up study for reference.