| Summary: | 碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 103 === This study aims to explore the LINE with the intended use of the Facebook users, with " Theory of Reseaoned Action " (TRA) based, and through the past relevant LINE and features of Facebook with the success of related literature, summed up the impact of LINE and Facebook of intended use related factors. " Theory of Reseaoned Action " in the literature, have not yet yet research while using LINE and Facebook at the same time to discuss the intended use of social media users. This study extends theory of rational behavior related variables, so this theory is applied in LINE and Facebook on the situations of integrity.
This study used questionnaires, using online survey system provided by Google as the platform of the research questionnaire. Use LINE with Facebook users of students in Taiwan as the object of study. During its use for more than 3 months or more, and to continue using user-oriented. Through the three-stage filters valid questionnaires were collected, recovered 629. This study used SmartPLS3.0 software for statistical analysis of data. Results show most tended to support the hypothesis of this study was originally proposed. The results show: (1) user''s Information Privacy Concern of social media has significantly negative impact on the user’s attitude. (2) user’s perception structure ensures and perceived privacy empowered of social media would significantly positive impact on the user''s trust.(3) user''s trust of social media would significantly negative impact on the user''s perceived risk.(4) user''s trust of social media would significantly positive impact on the user’s attitude. Finally, user’s Subjective norm and attitude of social media would significantly positive impact on the user’s Usage Intention.
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