How Consumers'' Altruism and Source Credibility Affect Purchase Intention: Evidences from Fair Trade
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 103 === Fairtrade organizations guarantee that the production in the country of origin has taken place under the appropriate social standards that designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15946535657103287335 |