| Summary: | 碩士 === 國立高雄餐旅大學 === 餐旅管理研究所在職專班 === 103 === B Noodle restaurant, founded at Qishan, Kaohsiung,in 2001, started from a small and traditional noodle restaurant with 4 employees and now expands its business scale with 3 self-run stores and 40 employees. They manage the restaurants through creating and improving on its flavors, insisting on using the fresh ingredients and serving their customers with the best service.
However, in this case study, it’s found that the management has yet to be improved after the field observation and the interviews.
By means of the analysis in the Production, Marketing, Personnel, R&D and Finance, some concrete proposal to the improvement will be brought out for the operator’s consideration.
In terms of the Production side, the management shall set up the standard operation procedure against all the working flow in order to enhance the staff’s efficiency. In respect of the marketing, the customer satisfaction survey shall be applied to find out the customer’s evaluation for each branch store of B noodle restaurant, which can help to analyze the diversity and customer base of each branch store and draw up the marketing strategy and policy. As for the Personnel, the management can fully understand each staff’s duty and division by interviewing with the staff to build up the complete organization structure and adjust organization system chart. In addition, the management can comprehend the staff’s demand by conducting the staff’s questionnaire, which can be taken as the basis to improve the inner management. On the part of R&D, various and creative pickled side dishes made from the organic vegetables can be treated as the souvenir to the customers. This is not only to satisfy the customer’s requirement but also assist the restaurant to be transformed to a new business model. In regard to the Finance, the management can study the national tax system and compare the sales revenue affected by the country policy. For the establishment and management of new branches in the future, the operator may consider installing the POS system to make the sales revenue and procurement to be informatization, which can increase the operating efficacy and control the finance status of each branch stores well.
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