An Empirical Research of Consumers Behaviors on Using Mobile Application of Chain Restaurant

碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 103 === Because of quickly development of information technology, the generation of everyone have a smart mobile device has come. Many companies have invested resources to develop and maintain the application, especially for chain restaurant. How to improve the con...

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Bibliographic Details
Main Authors: Hsu, Shang-Hua, 許尚驊
Other Authors: Liu, Tsong-Zen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/92639606260461811851