An Analysis of Tourism Harassment Perception and Respond：Outbound Traveler in Taiwan

• Main Authors: Cheng, Kai-Wen, 鄭凱文
• Other Authors: Chang, Te-Yi
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/7489ra

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 103 === Tourism Harassment play a vital role in the development of Taiwan's tourism industry. This research gathering tourist harassment phenomenons, different types of harassment are formed such as restaurant service, hotel services, transport services, guided tours, recreational conflict. Tourism harassment could be defined as any make you feel uncomfortable actions, either verbal or physical contact. This topic is new within academia, this field needs more researchers demonstrate through empirical approach. Outbound traveler as main research participants found in Kaohsiung International Airport、Taipei International Airport and Taiwan Taoyuan International Airport, this research adopted quantitative method with a totally of 530 valid questionnaires was substantiated. The results are as follows:（1）All the Outbound Travelers with the cognitive consistency to tourism harassment. （2）Based on Multiple Linear Regression model, different responds has a direct influence on the harassment of attitudes.(mental accommodation and private response)（3）Based on k-means methods, the group could be divided into four categories. The group ''low action-low revisit intention'' is the highest one. Representing Taiwan's traveler belongs avoid and negative attitude to face harassment problems. At the end, this topic is a first research to explain how the model works and relationship between harassment from tourism perspective, attitudes and responds. And the result of this research provides relevant recommendation as a source of reference for tourism industry and related organizations.