| Summary: | 碩士 === 國立高雄餐旅大學 === 台灣飲食文化產業研究所 === 103 === As the wheel of time turns, the topic "Food Nostalgia" has been popular in recent days. The main purpose of this research is to discover the relationship between the hedonic value of local cuisine and the behavioral intentions toward food and beverage of the visitors in Beitou from the viewpoint of nostalgia. Beitou is a place full of humanity and tremendous of nature resources; during the end period of colony by the Japanese, they brought in the culture of hot spring as well as the food including Jiujia Cai.
This research uses conceptual sampling based on the customer surveys conducted in the Beitou region. These include the Ponlai restaurant, Atami hotel, Sweetme hot spring resort, Beitou market and the snack shops in peripheral areas of Beitou. The study adopts a 5-point Likert-type scale, and takes Linear Structural Relationships as study tool, and analyzes the data by operating SPSS In total 340 copies of the questionnaire are delivered, and effective samples are 315 copies, effective rate is 92.6%. The result shows that while nostalgia has significant and positive effects on hedonic value, the hedonic value has significant and positive effects on behavioral intentions toward food and beverage. Nevertheless, the study finds that nostalgia does not have significant effect on behavioral intentions toward food and beverage via LISREL. Additionally, the research tests and verifies the causality of nostalgia, hedonic value, and behavioral intentions toward food and beverage, and proposes specific recommendations.
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