An Exploratory Study on Forward Integration Strategy of Electronic Component Industry

• Main Authors: Huan-Shun Huang, 黃煥順
• Other Authors: Jyh-Liang Guan
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/63684761283746873724

碩士 === 國立宜蘭大學 === 人文及管理學院高階經營管理碩士在職專班 === 103 === Under the background of gross profit reducing and product life cycle become shorter and shorter, lots of manufacturers of electronic component industry in Taiwan conceived a strategy of forward integration in order to increase the profit of value chain. However, this strategy may raise operational risk and faced conflict with their current customers, so the manufacturers were wondered about the timing to release this strategy. This study implied the methodology of qualitative research to explore the factors that impact the forward integration of electronic component manufacturers and deductive conceptual framework and accompany propositions. Besides, The study proposed two business models for different forward integration extent of electronic component manufactures. Through the exploratory case study of the three electronic component manufacturers in Taiwan, the findings show that "the downstream product innovation", "market development capability", "middle market monopoly", and "integration benefits" will positively impact on the forward integration intention of electronic components manufacturer, and "the degree of impact of existing customers" will be a negative moderate the relationship above. With different extent of forward integration, replace and server the original client, the electronic component manufacturer will exercise different business models for distinct market to create value for their clients and sustain competitiveness.