Explorer the Scope and Performance of Leasing Management in Shopping Malls
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 103 === Leasing management is an important performance indicator of shopping malls. This study apply qualitative research to explore the scope of leasing management and leasing performance of shopping mall, and verifies the factors that impact on leasing perfor...
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ndltd-TW-103NIU004570192019-05-15T22:08:24Z http://ndltd.ncl.edu.tw/handle/fz62e3 Explorer the Scope and Performance of Leasing Management in Shopping Malls 大型商場招商管理範疇與績效之探索性研究 Chang-Chien , Hsing-Hsueh 張簡杏雪 碩士 國立宜蘭大學 應用經濟與管理學系經營管理碩士班 103 Leasing management is an important performance indicator of shopping malls. This study apply qualitative research to explore the scope of leasing management and leasing performance of shopping mall, and verifies the factors that impact on leasing performance by qualitative research. In this study, we choose the largest shopping mall in Ilan county of Taiwan as qualitative researched case and conceptualize the factors that impact on the performance of leasing management of shopping mall, and empirical test the confirmatory model of leasing performance we constructed from qualitative research mentioned above. With 50 valid questionnaires and hierarchical regression analysis, the results have shown that the conditions of shopping malls, intangible resources and organization competences have positively impact on leasing management performance of shopping mall. Finally, the customer attraction and market operating capacity have no significant moderating effect on the performance of leasing management. Guan, Jyh-Liang Ph. D. 官志亮 2015 學位論文 ; thesis 55 zh-TW |
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碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 103 === Leasing management is an important performance indicator of shopping malls. This study apply qualitative research to explore the scope of leasing management and leasing performance of shopping mall, and verifies the factors that impact on leasing performance by qualitative research.
In this study, we choose the largest shopping mall in Ilan county of Taiwan as qualitative researched case and conceptualize the factors that impact on the performance of leasing management of shopping mall, and empirical test the confirmatory model of leasing performance we constructed from qualitative research mentioned above. With 50 valid questionnaires and hierarchical regression analysis, the results have shown that the conditions of shopping malls, intangible resources and organization competences have positively impact on leasing management performance of shopping mall. Finally, the customer attraction and market operating capacity have no significant moderating effect on the performance of leasing management.
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author2 |
Guan, Jyh-Liang Ph. D. |
author_facet |
Guan, Jyh-Liang Ph. D. Chang-Chien , Hsing-Hsueh 張簡杏雪 |
author |
Chang-Chien , Hsing-Hsueh 張簡杏雪 |
spellingShingle |
Chang-Chien , Hsing-Hsueh 張簡杏雪 Explorer the Scope and Performance of Leasing Management in Shopping Malls |
author_sort |
Chang-Chien , Hsing-Hsueh |
title |
Explorer the Scope and Performance of Leasing Management in Shopping Malls |
title_short |
Explorer the Scope and Performance of Leasing Management in Shopping Malls |
title_full |
Explorer the Scope and Performance of Leasing Management in Shopping Malls |
title_fullStr |
Explorer the Scope and Performance of Leasing Management in Shopping Malls |
title_full_unstemmed |
Explorer the Scope and Performance of Leasing Management in Shopping Malls |
title_sort |
explorer the scope and performance of leasing management in shopping malls |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/fz62e3 |
work_keys_str_mv |
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