Construction of Service Innovation Model under Experience Economy
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 103 === With the transformation and improvement of economic income in service industry, consumer’s core values have changed from product attribute into symbolic consumption. It represents the coming era of the experience economy, so the experiential marketing h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40277669667741521765 |