| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 103 === In recent years, the trend has been the rise of tourism ─ slow travel, is through the slow pace, the importance of travel experience and to reduce the environmental impact of tourism. The research is aimed to investigate visitors the relationships between cognition, attitude, image of slow travel and place attachment. This study shows：(1) Tourists generally agree on cognition of slow travel. (2) The significant differences between cognition and attitude of slow travel. (3) No significant differences between attitude of slow travel and place attachment. But in multiple-group analysis, we found the significant differences between the eastern and western tourists, and between once play and more than twice play. (4) The higher of the image of slow travel, the higher of the place attachment. The contribution of this study：Establishment of the scale to view slow travel’s elements in the area of related activities.
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