A Study of the Tourists Travel Motivations, Destination Image, Perceived Value and Revisit Intention--In the Town of Lukang, Changhua a County as an Example

• Main Authors: Year-Rong Day, 戴雅蓉
• Other Authors: Chia-Min Chao
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/dty9h9

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 103 === 　　The research aims to discuss the correlation between travel motivation, destination image, and perceived value and revisit intention. The research objects are mainly visitors in Lugang Town, Changhua County. It adopts convenience sampling method to make investigation and collects 400 valid questionnaires. The research adopts narrative statistical analysis, reliability analysis, validity analysis, single factor variance analysis and correlation analysis. The research verifies that travel motivation has obvious positive correlation with destination image, destination image has obvious positive correlation with perceived value, perceived value has obvious positive correlation with revisit intention, and travel motivation, destination image, perceived value and revisit intention all have obvious correlation with each other. 　　Related suggestions on travel in Lugang Town, Changhua County proposed in this research are as follows 1. Traffic convenience: provide shuttle bus service and bicycle service. 2. Diversified marketing: hold carnival, design supporting journey matched with travel features of Changhua County, combine tourist attractions to promote local unique culture, so as to increase the amount of tourists and improve economic income of local resident, to gain reciprocal relationship.