A Study on the Elementary Teacher buy Products Online Travel Attitude and Intention

• Main Authors: Mei-Yi Wang, 王美宜
• Other Authors: Chia-Min Chao
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/27230482939041768990

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 103 === 　　According to the investigation report of Institute of Information Industry,Taiwan has the highest density of electric commerce platform.It is suitable to apply on electric commerce because the needs of great amount of information about the tourism products. According to"Civilian tourism survey report", which was done by Tourism Bureau of Taiwan, and website of Ministry of Education, primary school teachers are important for tourism industry. 　　The qualitative method was used to analysis and generalize the interview information in the study.The results revealed that teachers who are under 40 having online habits are willing to buy the online tourism products and mostly they reserve rooms and tickets and like ecological and informative schedule. They concern more on credibility, serve attitudes and prices than the brand.They were attracted to shop by picture of tourism website. The convenience , information integrity, ease of use and high autonomy of website and tourist guide’s professionalism are the main factors for the primary school teachers to reorder again.When the product is not in accord with their expextation,they are still willing to reorder. 　　The study is to investigate the primary school teacher’s attitude and will to the online tourism product by analyzing the reference and interview information. The study results will provide to tourist industry to plan and manage their website.