A Study on the Behavioral Intention of the Elderly to Accept the Services of Realizing their Dreams--Elderly People Surveyed in Kaohsiung

• Main Authors: Shang-Wu Li, 李尚武
• Other Authors: Kuo-Chu Yang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/3r76n4

碩士 === 南華大學 === 生死學系碩士班 === 103 === 　　The purpose of this study is to investigate the behavioral intention of the elderly to participate in the services of realizing their dreams, and to discuss factors that affect elderly willingness. This study takes the Theory of Planned Behavior (TPB) proposed by Ajzen (1985) as the basis and adds the dream-realizing needs' construct to revise the theoretical model to establish the conceptive model of the elderly of the behavioral intention of being involved. Besides, this study makes its "The Scale of Behavioral Intention the Elderly to Accept the Services of Realizing their Dreams" as the measurement tool, as to prove the elderly willingness to participate in the services of realizing their dreams. This study uses SPSS 18.0 and AMOS 20.0 statistical software to carry out data analysis; in addition, the statistical methods used are including descriptive statistics, reliability analysis, t-test, one-way ANOVA and constructive factor analysis. And its validation of research model adopts Structural Equation Modeling (SEM) to perform the path analysis. 　　The study finds that the major factor that affects the elderly willingness to participate in the service of realizing their dreams is the control of perceptual behavior, followed by attitude. Furthermore, the dimension of dream-realizing need has no directly positive effect to the behavioral intention, but has the directly positive effect to the behavioral intention through the participating attitude. The subjective norm also has the influence of intermediary effect. Finally, this study provides the preliminary results for the purpose of marking management in the future market, and make recommendations for service provider and relevant departments and serves as the reference for policy implementation or planning.