Summary: | 碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 103 === Updating social network sites is the daily routine for students of all age nowadays, especially the fast growing Facebook. This study was targeted at a high school’s students in Chiayi. The subjects of the study include the correlation among social media using motivation, involvement, sense of community, school life adoption and school satisfaction. It also explores if school life adaptation and sense of community could result in a media effect between social media using motivation, involvement and school satisfaction. In this study, statistical software to analyze the survey results and to test the model with a linear structure moderately.
Validation results show that the overall pattern with moderate level of certification, which means that the theoretical model of this research available to support; addition to involvement for sense of community beyond the effect is not significant, using motivation and sense of community, involvement and using motivation, also sense of community and school satisfaction were significant positive related. Sense of community had fully mediated between using motivation and school satisfaction, involvement and school satisfaction.
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