Analyzing Elements of Internet Advertisements that Touch Viewers: From the Perspective of Semiotics

• Main Authors: Chu-Chun Chuang, 莊筑鈞
• Other Authors: Guo-Ren You
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/cm42m5

碩士 === 南華大學 === 資訊管理學系 === 103 === 　　Because of the popularity of information technology, People use the Internet can receive many different information. So people often influenced by information resulting in different reaction. Therefore, This research will on Internet advertising in Taiwan Moved affecting spectators moved the produce emotional reactions as an analytical discussion topic. Discussion of the moved higher click through rates and watch video on how to attract spectators. And affect the reading touched spectators to produce emotional reactions. Through analysis it can be used many techniques that emphasize advertising the film moved focus to use context to be associated with a symbol meaning a combination of stimuli produce advertising is seeking to convey a message to influence spectators. Think of the same mood when analyzed by the study echoes the plot chart can understand the relationship between advertising and contextual relevance of the message conveyed by spectators watching advertisement. To influence the emotions of the audience to watch the ads change. Through the results obtained in this study five types of topics can understanding advertising communication using technique. Through these methods: advertising to create a type of topic moved the audience and deepen the impression the audience for advertising. Impact moved reaction produced after the audience to watch the ads and to attract more audience and the audience for a brand or product impressed.