Constructing a Knowledge Classification Map for EC-Based Entrepreneurship

• Main Authors: His-Te Feng, 馮習惪
• Other Authors: Zong-Yi Chen
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/98232083943290552579

碩士 === 南華大學 === 資訊管理學系 === 103 === 　　In recent years, e-commerce has become a topic of increasing focus in various fields, particularly because it features low start-up costs. Using network entrepreneurship platforms and resources, entrepreneurs are able to start their businesses by simply posting their products or services online, thus saving the costs of opening physical storefronts and marketing their products. However, because corporate management models are diverse and the market is highly volatile, online entrepreneurs encounter challenges and the risk of failure. In addition, because entrepreneurs are unknowledgeable about network entrepreneurship, they cannot adjust their business models and engage in systematic planning on the basis of actual industry and market situations. 　　Therefore, this study designed a knowledge map related to e-commerce business ventures, thus providing entrepreneurs desirous of becoming online entrepreneurs with e-commerce-related knowledge and enabling them to use the knowledge map as a reference when engaging in online business ventures.