The Study of Public Relation Strategies of Chia_Huey Nursing Institution

• Main Authors: Chia-Ling Yueh, 樂嘉綾
• Other Authors: Hong-Pin Tsai
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/u9hyb9

碩士 === 南華大學 === 傳播學系 === 103 === 　　This strategy plan's motivation comes from the chanece of encounter between the arthor and the members in the foundation of private Chia Huey nursing institution in Chiayi County. The arthor was deeply touched by the experience carrying out public relation strategy plans with students there and therefore has the idea of researching charity public relation strategy. 　　After analysing the circumstances of the fundation and pratical observation inside it, the arthor set up the main issue as follows: 　　How can the fundation get its awareness improved with public relation strategy? 　　According to the observation, participatiton and analyizing from the arthor, the disadvantage of the the fundation was that it waslocated in remote area, lacking of human resources to plan and execute a public relation strategy due to it's extremly small scale, and the whole activity is more conservative. The article is mainly about how to help the institution more famous to publics among many non-profit charity institution. Therefore the arthor design a public relation strategy plan including internet advertising and pratical activity after analyzaion. doing her best to give suggestions in popularity growing.