| Summary: | 碩士 === 南華大學 === 創意產品設計學系 === 103 === This study aimed to explore the creative wedding invitation designs, text, shape, color performance, content layout and design. To achieve the purpose of this study, I adopted "creative wedding invitations preference questionnaire" as a research tool for asking Hsinchu County marriageable people, picking a random manner questionnaire. Total 130 questionnaires were returned 120 valid questionnaires, the effective rate of 92.3%. According to the statistical analysis of the survey and the information available, the use of the method include: descriptive statistics, sort title processing and analysis. The research results were caused by the following conclusions:
1. Different gender preference for Chinese wedding invitations, the same views on the content layout dimension, other dimensions of the there were differences.
2. Different ages preference for Chinese wedding invitations, there were differences in the different dimensions.
3. Different degree recipients for Chinese wedding invitations, the same views on the content layout dimension, other dimensions there were differences.
4. Different residential areas subject preference for Chinese wedding invitation in writing style, content layout and the design were same views, while others had differences.
5. Different gender preference Western style wedding invitations, there were differences in the different dimensions.
6. Different ages preference Western style wedding invitations, there were differences in the different dimensions.
7. Different maximum degree recipients preference Western style wedding invitations, the same views on the content layout dimension, other dimensions there were differences.
8. Different residence preference for Western style wedding invitations, the same kind of comments on the pattern, while others were different.
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