The Study of Serendipity on Entrepreneurs and Entrepreneurial Performance on Micro-entrepreneurs in Central Taiwan

• Main Authors: Chin-Chi Tu, 杜晉吉
• Other Authors: Dong-Ching Day
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/34339240293935090238

碩士 === 南華大學 === 國際事務與企業學系公共政策研究碩士班 === 103 === 　　The main purposes of this study were to identify the relationship of micro-entrepreneurs’ serendipity on entrepreneurs and entrepreneurial performance, and to examine the different level of serendipity on entrepreneurs and entrepreneurial performance of these micro-entrepreneurs among diverse backgrounds. All the micro-entrepreneurs were adopted in central region in Taiwan, and there were 568 valid samples for this study. The collected data were analyzed by descriptive Statistics, t-test, one-way ANOVA, Pearson product-moment correlation coefficient and multiple stepwise regression analysis. The conclusions of the study were as follows: (1) The micro-entrepreneurs in central region in Taiwan had over middle level of serendipity on entrepreneurs. (2) There were significant differences in the serendipity on entrepreneurs with different gender, age, experience seniority, academic background, marital status and enterprise location. (3) The micro-entrepreneurs in central region in Taiwan had over middle level of entrepreneurial performance. (4) There were significant differences in the entrepreneurial performance with different age, experience seniority, academic background and marital status. (5) There were significant correlations among every variables within micro-entrepreneurs’ serendipity on entrepreneurs and every variables within entrepreneurial performance. (6)The variables including knowledge, attitude, capacity and well-being within serendipity on entrepreneurs can significantly forecast the micro-entrepreneurs’ entrepreneurial performance.